01 Standards we hold
Published pieces state methods truthfully, keep quantitative claims to verifiable common knowledge and refuse fabricated detail: no invented statistics, no imaginary interviews, no meteorological events conjured for atmosphere. Where practice varies legitimately between brewers, alternatives receive fair space instead of one confidently wrong opinion wearing authority.
British English governs spelling, measures stay practical, technical vocabulary appears once explained and never as decoration. Pieces carry visible publication dates, meaningful updates happen visibly rather than silently, and any substantial revision earns its own dated note beside the passage concerned.
02 Corrections and letters
Reader challenges reach us through the contact address and receive answers from a person, usually within a few days during working weeks. Genuine errors gain prompt correction on the page involved, while substantial revisions gain dated notes near the affected passage instead of hidden rewrites pretending permanence.
Disagreements grounded in differing valid practice receive respectful treatment. A letter describing solid contrary experience may become a follow-up note credited generously, expanding the conversation rather than skirmishing beneath it, because disagreement between careful brewers usually means both learned something worth publishing eventually.
03 Sponsored notes and separation
Money touches this magazine in exactly one form: clearly labelled sponsored notes carrying their own visible disclosure line, reviewed by the desk so factual standards hold regardless of who pays for placement. Straight editorial coverage never trades on payment anywhere, sponsor relationships buy no influence over guidance pieces or implied rankings, and the commercial inventory lives across the advertising page.
Questions about any specific labelled note go to the contact address marked as a sponsored enquiry and receive answers describing precisely what was paid for, who wrote what remained editorial, and where the disclosure appeared on the page concerned.